As Director of People Experience and Operations, Don Kirby brings entrepreneurial expertise and operational leadership to The True Life Companies. A co-founder of the firm in 2003, he has played a pivotal role in shaping TTLC from its earliest days, guiding initiatives in technology, human resources, and organizational development. Today, he focuses on building strong programs that support the company’s employees and partners, while ensuring operational efficiency across the enterprise.

Don’s career began in finance and leasing, where as Regional Sales Manager he helped increase company revenue tenfold before its successful sale. He later co-founded Industrial Alliance, Inc., where he held leadership roles including Treasurer and Corporate Secretary. With more than two decades of experience spanning sales, operations, and people management, Don continues to advance TTLC’s culture of innovation and long-term growth.