Our unique strategy combines market insight, local expertise, and disciplined execution to unlock value for investors and housing for families.
The United States is experiencing one of the most significant housing shortages in modern history. As of 2024, Freddie Mac estimates the nation is short 3.7 million homes — a gap that continues to widen.1
A major driver of this imbalance is the long-term collapse of the starter-home sector. In 1982, 40% of new homes were entry-level in size (under 1,400 square feet), ideal for first-time buyers. By 2024, that figure had fallen to just 10%.2 The result: 68 million millennials of home-buying age are competing for just 700,000 available units, alongside 62 million baby boomers.3
This “perfect storm” of demand has made housing access one of the defining challenges of our time. At The True Life Companies, we see it as a historic opportunity to deliver solutions that meet a deep market need.
With existing homeowners discouraged from selling by high interest rates, supply has stalled. The most direct solution — and the greatest potential opportunity for investors — lies in new, attainable, for-sale housing.
Our strategy is built around reimagining urban infill real estate and transforming underutilized land into vibrant residential communities. Rather than owning land outright, we employ a proven control strategy that seeks to limit risk, maximize flexibility, and channel capital where it creates the most value.
We execute this approach in three phases:
We focus on controlling property through structured purchase-and-sale agreements rather than pursuing full ownership. This enables us to advance projects without the burden of excessive debt, while retaining flexibility in execution. Each property undergoes rigorous due diligence and committee review, with only the top 5% of identified opportunities advancing into our funds.
Our entitlement team secures all required jurisdictional approvals, leveraging deep local expertise across our nine regional offices. Once approvals are obtained, we create thoughtful, market-ready site plans. This stage typically requires 24 to 36 months and reflects our commitment to precision and long-term value creation.
With entitlements and design complete, we deliver shovel-ready parcels to the nation’s leading homebuilders. This model provides a streamlined path from concept to construction while allowing us to focus on scale and efficiency.
Our approach is designed to minimize risk while maximizing opportunity. Through this model, we bring clarity and efficiency to a complex market, delivering value for investors, landowners, and ultimately, the families who need housing the most. Some of the potential advantages of a control strategy include:
For all inquiries, please leave a message at our main office, where it will be forwarded immediately to the correct department. We aim to respond to all messages within 1-2 business days.