Our unique strategy combines market insight, local expertise, and disciplined execution to unlock value for investors and housing for families.
The United States is experiencing one of the most significant housing shortages in modern history. As of 2024, the nation is undersupplied by 3.7 million homes — a gap that continues to widen.1 In total, 68 million millennials of home-buying age are competing with 62 million baby boomers for just 700,000 available units.2
This perfect storm of demand has made housing access one of the defining challenges of our time. At The True Life Companies, we see a historic opportunity to deliver solutions that meet a deep market need.
With high interest rates discouraging existing homeowners from selling, supply has stalled. The clearest solution — and the strongest potential opportunity for investors — is new, attainable, for-sale housing. Our strategy centers on reimagining urban infill and transforming underutilized land into opportunities for dynamic residential communities. Instead of owning land outright, we use a control strategy designed to limit risk, maximize flexibility, and direct capital where it creates the most value. We execute this approach in three phases:
We focus on controlling property through structured purchase-and-sale agreements rather than pursuing full ownership. This enables us to advance projects without the burden of excessive debt, while retaining flexibility in execution. Each property undergoes rigorous due diligence and committee review, with only the top 5% of identified opportunities advancing into our funds.
Our entitlement team secures all required jurisdictional approvals, leveraging deep local expertise across our nine regional offices. Once approvals are obtained, we create market-ready site plans. This stage typically requires 24 to 36 months and reflects our commitment to precision and long-term value creation.
With entitlements and design complete, we deliver the parcels and plans to the nation’s leading homebuilders.
Our approach is designed to minimize risk while maximizing opportunity. Through this model, we bring clarity and efficiency to a complex market, delivering value for investors, landowners, and ultimately the families who need housing the most. Some of the potential advantages of a control strategy include:
For all inquiries, please leave a message at our main office, where it will be forwarded immediately to the correct department. We aim to respond to all messages within 1-2 business days.