Our Team
Our Team
Joe Fraser
Vice President
Partner Relations, California
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Over the course of his career, Joe Fraser has been instrumental in procuring and deploying nearly $500 Million in capital for investors, primarily focused on investments in the real estate industry. He began in the investment world concentrating on start-up capital with Angel Investors and Venture Capital Investors at LiquidPrice.com. Throughout his nearly 20 years in the industry, he has concentrated his attention on building lasting relationships, with a high touch, professional concierge level approach which he brings to his role at The True Life Companies.

Framed by a key focus on understanding the goals of the investment partner, Joe helps them determine allocations based on specific time horizons and financial objectives. Working with ultra-high net worth investors, family offices and Registered Investment Advisors, Joe helps investment partners evaluate the key features of portfolio opportunities with The True Life Companies and educates them on the company’s strategic investment platform and established process. A founding partner in the firm, Joe has played a significant role in the growth of The True Life Companies, from its early stages in 2001 to its established position today.

Joe’s professional background is augmented by several years in sales and marketing positions in various industries, and four years served in the U.S. Navy. He lives in Danville, California, with his fiancé Janis. When he’s not building portfolios or furthering relationship with his clients, Joe enjoys spending time with his family, the outdoors, golf and traveling, especially to warm water destinations.

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Securities offered through registered representatives of Colorado Financial Service Corporation, Member FINRA and SIPC.
The True Life Companies and Colorado Financial Service Corporation are separate entities.

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