All around us there is wealth of talent among our family, our friends, our partners, our consultants and our team members. We welcome their contributions and often find that adding their voice to our own helps us find a new path or uncover a new truth. From time to time I’ll be adding these voices to mine as I continue to look for inspiration and excellence.
The first of our guest bloggers, Dana Kovach is a successful business owner and the inspiration and guiding force behind Kovach Marketing. Her leadership has been instrumental in creating effective communication and corporate identity program for an impressive roster of clients throughout the U.S. With more than two decades of marketing experience, we welcome Dana as a guest contributor to share her unique True Life Marketing Perspective with you.
It’s not about noise.
It’s not about shock value.
It’s about you.
It’s about finding your path.
It’s about staying calm and focused.
It’s about being authentic.
Your point of distinction is what breathes life into your vision. In today’s market, as influencing dynamics continue to change at warp speed, it is critical to consistently check in with yourself, with your team and ask the question: Who Are We? Are We Being True to Our Vision?
Be honest with yourself, with your team, your partners. Are you who you think you are? A brand, your identity, is not what you say it is, it is what others say it is.
Knowing your brand is essential to the health of your business and it begins with a clearly articulated vision. If you don’t have a way to capture this knowledge and stand out in a positive manner, your ‘strategy’ may take you down the wrong path or you may simply disappear.
Through personal experience, conversations with my peers and successful business owners, we consistently discuss [and remind ourselves] the key actions that allow your business’s authentic brand to surface include:
Find your individuality, own it, and stand out!
Thanks for listening, I enjoyed sharing my True Life Marketing Perspective with you ~ Dana KovachAuthor: Dana Kovach